ASSET OR LIABILITY?
THE THREE POINT CHECK
ASSESSMENT / PERSONALITY
A personality is the sum total of behaviors, attitudes, beliefs, talents, heritage, and values that are characteristic of an individual. Your personality is the distinct identity that separates you and the environment you have created from others. Who you are is nobody's business. Posting or sharing the wrong personal information exposes you to personal attacks, character assassinations, malicious slander and libel online. Some things just need to remain private.
Your personality must be protected.
ASSESSMENT / PERSONA
The persona is the face you present to the world.
A persona should be carefully crafted in accordance with social mores and the standards for publicly acceptable norms of comportment, but it must remain genuine. A persona must stay true to your individual values and the principles you uphold. How you are in the world is everybody's business.
The elements that coalesce into persona are ethnicity, cultural background, generation, education, profession, comportment, affiliations and allegiances, your moral platform, business ethics, social activities, fashion choices, publicity and advocacy.
Your persona must represent.
ASSESSMENT / PUBLIC IMAGE
You public image is the perception of your personality and your persona, as they are seen together. Everything said, posted, shared, written about you, by you or by others leaves an impression. What others see and say about you is beyond your control. Unfortunately there is a limit of how much can be done after the the damage and the side effects linger.The only real protection is to be proactive. You can't change the conversation but you can control it.
This is why you should request a public image assessment before you go "out in public" and not after, which is the common practice. Discrepancies, lack of congruity, personality departures, out of character disparities, and the accumulation of a critical mass of opinions at even a single occurrence can deeply impact your public image.
Your public image must profess your individual values, professional intent and social impact.