We review all online images of you in Google searches, and all social media platforms and assess them against multiple factors. What impression does that image create? What is "the story of a thousand words" told by this picture? Public perception building, branding, re-branding are all part of the process of image curation.
Content curation is the art of sensing what is essential and relevant to your audience, collecting information from verifiable sources to corroborate your
story, and spreading your message through your communication channels strategically. The information you wish to share must solve problems and must be easy to digest.
The role and responsibility of content curators are to find the right tone of voice, platform, communication style, and vernacular that is appealing and familiar to your demographic.
It is not enough to establish public relations by shaking hands and kissing babies. You must invest in building genuine relationships and control the narrative.
Additionally, we follow up what is being said about you when you are not in the room, and correct that message if necessary.
Your digital reputation is compiled from many sources and channels, where no one, in particular, is more important than another. All social media platforms must be scrutinized, and smart content, conveying and emphasizing the right message is created and distributed when needed.
We create content that presents you or your brand in a positive light and is congruent with your personal style.
Design, functionality, use of use, content, the tone of voice, SEO tune-up, product display, and functionality of an online store (that's a big one), the transparency of your online practices, and the clarity of your online policies can increase or decrease your rankings.
How you interface with your community and what do you do with the information you collect from your visitors either add to your rankings or subtract from them.
We review your website functionality and make suggestions on how to improve your users' experience.