Image by Jessica Felicio

If you’ve Googled yourself you’re among the 87% of the population who wants to know what kind of online reputation you have. It is now worth to mention that over 50% of people don’t like what they find.

Your online reputation can impact every aspect of your life, both personal and professional. Employers, coworkers, romantic interests,  hiring managers, and prospective business partners will most likely search you online before making any decisions about you. 

Looking to land a great job?

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Rest assured that your potential employer is scouting the internet for potential red flags and hints into your true nature. 75% of recruiters and HR professionals have rejected a candidate based on search engine results, and 93% of searchers never venture past the first page of Google.

Single and looking? 

Couple Cuddling on a Rooftop

An increasing amount of people conduct research a potential suitor before the first date, not limited to social media footprint only but also invest in the civil background investigation, and credit checks, and admit that whatever they found on the internet affected their decision to attend or cancel the first date. In a similar manner, almost half of the people using online dating apps report that the information they found online was the tipping point to say, "Yes" or "No" to the date.

Middle Aged Woman in White Blouse
To improve your online image check out
the list below for potential red flags.
Computer Store


  • Google your name, shot, and full version, including nicknames and former names.

  • Extend your search beyond what you see on Page One of Google.

  • Now to the different tabs beneath the search window. "All', "Images", "Videos", "Places", "Shopping", etc.

  • Repeat the process on all social media platforms you use or used at one time.

  • Look for pictures or posts you are tagged in.

  • Go back to at least three years.

  • Look for old profiles and resumes still floating around in job searching sites.

  • Find out if you have old inactive accounts on dating sites, delete or disable them.

  • Check your profile on LinkedIn and update the information.

  • Read your old comments and posts.  Are you on your best behaviors?

  • Do they represent you in the best light possible?

A picture is worth a thousand words but it does tel la different story to each viewer just as art. For example, you might be photographed singing your lungs out at a wedding, giving it your all to that high pitch note, your eyes closed, the veins on your neck engorged, in your best Christina Aguilera impression. That memorable moment can be interpreted by a hiring manager as a bad temper because he or she might think you are shouting at someone and therefore you have a bad temper.

Another example is that picture your friend took of you on your last vacation, where you felt asleep with your ice tea, topped with the cocktail umbrella, courtesy of the management. You look at it with nostalgia about the great times you had, but a recruiter can interpret that as a picture of you, splat on the beach, in a drunken slumber. We have seen pictures of grateful embrace after an inspirational speech become a reason for divorce. We have witnessed people being wrongfully detained by the police as a possible perpetrator of a crime based on their appearances. We have assisted famous photographers, wrongfully framed as sexual predators to skip jail. As an image, crisis, reputation management company we have seen it all.


You cannot control what people will think of you when they meet you in person, but you can control what impression they will have of you if they meet you online.

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Here are the Basics for proper online images an online behavior, served to you with a twist of humor.

  • Teeth. Unless you have all of them, smile like the Mona Lisa.

  • Hair. Bad hair is a brand for hair products. Use it.

  • Make-up. Less is enough.

  • Only use filters if you don't want to see this person again.

  • Body posture. "Keep your hands and feet within your seat."

  • Nail art is not a necessity but manicure and pedicure are mandatory.

  • Alcohol. Stop taking pictures when you pass the legal limit

  • Do not mix alcohol with nudity and social media. Drink off camera.

  • Keep your creative memes and improve talents for TikTok.

  • Vehicle. Remember TLC's song, "No scrubs"? Unless you own it doesn't lean on it. 

  • Background. You are never "alone" in a picture. Don't become a victim by the association, " Birds of feathers stick together."

  • Focus on light and not the color for the ideal shot. Do not mix more than 3 colors in any image. See the examples below.

  • When taking headshots, the head should take 3/5 of the space.

  • Plan colors clothing is best unless you are Picasso.

  • Do not mix colorful clothing with a busy background.

  • Capture the personality and not the looks.

  • "Homeys." If you are taking pictures in your residence, make sure what is visible around you is not embarrassing. Wash the dishes, collect random underwear and socks from the floor, tidy up and dress from the waist down as well. IT is incredible how often we are asked to remedy this situation. Remember whatever you put in the cloud, stays in the cloud.

  • Unless you are a  swimsuit model or an influencer avoid the scantily clothed pictures. These create unrealistic impressions and expectations in potential mates, and a job recruiter would assume you are more invested in your presence than in your performance.

  • Clothing. If we can see the elastic lines of your underwear or lack thereof, don't post that picture.

  • Age. First impression. Do not use older than a year picture for your personal profile image. If you create an unrealistic expectation you are obliged to meet them or accept the consequences.

  • Do not misrepresent your personal worth or your wealth accumulation online. It will backfire.

  • Comments. Unless you have something to say, don't say anything about another person.

  • Unless you know the person, don't say anything about the person. Even praise to a stranger holds various degrees of creepiness.

  • Don't comment unless you are asked for a comment.

  • Stick with moderate comments. and practice emotional constraints.

  • Do not engage in hate distribution

  • Do not argue online, unless you paid to do it.

  • Your personal and professional profiles must be different but not strikingly different where you leave the impression of someone who suffers from Split Personality Disorder.

  • Practice the 80/20. 80% of the time post positive messages, and 20% about things that need to change. Nobody is that cheerful and nobody likes a drag.

  • Children. Unless you are posting pictures of your children, just don't post, or even better, don't 'take pictures of other people's children.  As a general rule, don't take pictures of children unless they are your family members. If you post the image of children, always include a clear description of your relationship to the children,  and tag their parents in the picture as well. 

  • Remember the Three "P"s. Always remain poised, pleasant, and purposeful. Your images can work for you or against you.

Here are some good examples from our portfolio. 


We are ready to assist you. Packages starting at 249.95

Contact us with your professional and personal needs.

(480) 766 -0089




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