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The World Economic Forum (2017) report states that "education and training systems need to keep pace with the new demands of labor markets that are continually challenged by technological disruption, demographic change, shifting business models and the evolving nature of work. This transformation needs to address both short-term (35% of the job skill demand across industries will change by 2020) and long-term needs in an urgent but sustainable manner." 

What does that mean for you? As artificial intelligence continues to replace human labor we need to adapt to a new economic model.  With 81% of all business transactions are being done online today we are entering the era of the online economy, and self-employment.
While this is terrific news for the brilliant, the bold and the audacious, it also points to the need for new tools for success, and among those,  the necessity and the demand to maintain a good online reputation. Visibility and transparency are no longer optional as potential clients, investors, and business partners research and scrutinize your online reputation before they engage with you.


Thus it is imperative for you to see yourself as others see you.


Where should you start?​​​


  • Secure "your name". (....).com. Protect your name and your brand. Buy the domains associated with both.

  • Claim social media accounts even if you are not planning to use them. They are your virtual assets.

  • If you find out what someone is using your identity, contact FBI and inform them of the identity theft.

  • Enter your name with profanity or unflattering words in the search window as long key phrases. If you find content that includes such words, you must take action to remedy the situation.

  • Enter your nickname - if you have one - and do the same.

  • Always remember the "generation search" factor. Your family, children, and your friends' children research too. What you would want your children to see, read online about you?

  • Always stay above the fray. Demonstrate self-mastery, emotional constraint, and business decorum where appropriate.​

  • ​Look at your social feed and go back at least three years. Is there something that no longer represents you? Have you grown out of that state of mind? Are there life events you have shared, you wish to be forgotten?  Is there something you no longer do, or an image of someone you no longer associate with still posted online?

  • If you find a negative comment, attempt to resolve the problem with the person behind the post, and once you remedy the situation to their satisfaction, ask them to delete the post. If that post is a libel or an attack on your character, and the owner refuses to correct, acknowledge or remove it, contact us. You will need legal assistance. If the identity of your online abuser is hidden, contact the platform where you found the post and inform them of the incident.





  • ​Always post content that is solving problems for your audience, but abstain from re-posting the voices of others unless you have something of value to add. Always give the source full credit and praise.

  • Be original and poignant. In other words, if you have nothing to say, say nothing. BOSE company is a shining example of courteous communication. They do not send newsletters, chain emails, or employ marketing campaigns. You will get an email from BOSE only if you have purchased a product and only when they are about to release a new product or if they want to announce a technical innovation. You will never have to block emails from BOSE or send them to your spam folder.

  • Always have an opt-out or unsubscribe option in all your correspondence. Respect people's wishes when they inform you they are no longer willing to receive updates from you. 

  • Communicate frequently with your data collectors and data processing providers to keep your user's preferences up to date.

  • Do not post content that is open to interpretation.

  • Do not plagiarize.

  • Use your images or legally obtain the Rights to Use Agreements for everything that you post or display online.

  • Do not harass the friends of your friends and subscribers with unsolicited correspondence. The faith of such unfortunately common marketing practices is the same as the spam mail you receive in your mailbox. It goes from the mailbox to the recycle bin immediately.

  • If your service has proven value, there will be no need to "sell" it. That, which is of actual value always receives a real reward. Excellent customer service surpasses product quality.

  • Define your demographics. Every online marketing platform offers such tools. You will have to infer who is your most likely follower, customer, and fan, but with a little bit of data analysis and psychological insight into your existing community, it is possible to draw the correct parameters.

  • Expand your demographics with each new release of a marketing message,  product, or service. The magnitude of innovation determines market expansion.

  • Avoid over-saturation or over-explanation. Long emails or videos about a product are annoying. Stick to face value practices. Your base will appreciate it.

  • Appeal more to the senses than to the mind. Use visual, video, and images instead of long-winged written correspondence.

  • Stop walking through someone's else real estate with your phone in an attempt to showcase your success. There are much better ways to do that, like charity donations, philanthropy, and humanitarian work. Pick a cause close to your heart, and invest your surplus in it.

  • Own your mistakes when they happen, preferably before someone points them to you. 

  •  Do not ask or pressure others for testimonials. Such "forced" and out of obligation testimonials sound dis-genuine. They will add little or no value to your reputation.​

  • Negative reviews are the best feedback you can get. Always engage in a conversation and remedy the situation to the best of your ability. Do not engage in online disputes.

  • The worst enemies of success are unfulfilled expectations. Do not over-promise online what you cannot deliver in real life.

  • You don't have to be everywhere. Chose a platform you frequent the most and develop your community there. Creating quality content is important, but nothing beats interaction and engagement with your community.

  •  A good reputation is appraised by the quality of the testimonies. A bad reputation is gauged by the number of negative comments. 

  • Be your best in life. Be better than that online.

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